Over Peter’s 30 year career, he has worked in interactive media and technology development, financial services, and energy. Peter’s interest in founding Lionrock Recovery grew out of his long experience as a close family relative of people in recovery.
Peter held Vice President and General Manager positions at interactive entertainment leaders, Electronic Arts and SEGA. He later served as a Senior Vice President at eBay auction house, AuctionDrop, and as CEO at venture-backed music companies BivWak Digital Music and Tambourine. He was an entrepreneur-in-residence at Benchmark Capital.
In the energy industry, Peter served as a Vice President at solar power integrator, Regrid Power, where he led marketing and sales for residential systems, and assisted the founders in developing strategic alternatives which ultimately led to Regrid’s acquisition by Real Goods Solar (NASDAQ:RSOL) in 2008.
In the financial services industry, Peter’s experience includes service to both U.S. and European-based companies. He held advisory and brokerage positions in a range of asset classes at Shearson Lehman Brothers, Italian investment bank Societa’ Partecipazioni Finanziarie’, Meridian Realty Investments, and Capital Real Estate.
Peter holds an MBA from Harvard Business School and a BA from Brown University.
Before founding Lionrock, Iain served as VP, South Bay Operations for Real Goods Solar (NASDAQ: RSOL), overseeing more than 3MW of photovoltaic solar projects and a team of 45 employees. He was also a key executive at Regrid Power, a solar integrator acquired by Real Goods Solar. As Regrid’s Vice President of Finance, he led the finance, accounting and business planning departments, and helped the company grow from $3M to $15M in revenues in less than three years.
During his time in the solar industry Iain also served on the board of directors of the Silicon Valley chapter of the Construction Financial Management Association (CFMA), including serving as its Treasurer, and later as President. Prior to joining Regrid Power, Iain served for 8 years at Cisco Systems, Inc. (NASDAQ: CSCO) in financial management and planning positions in support of Cisco’s manufacturing and engineering divisions.
Iain holds a BA degree in Business Management / Economics with a concentration in accounting from the University of California at Santa Cruz.
Co-Founder, Director of Admissions, Outreach, and Clinical Operations
A co-founder of Lionrock, Ashley is a member of the executive team. She leads Lionrock’s Admissions group, as well as overseeing Intake and Clinical Operations. On the marketing side, she manages Lionrock’s outreach efforts, including Lionrock’s recovery support programs.
She is a Certified Relapse Prevention Specialist and a Certified Arise Interventionist, and holds a BA from University of California at Los Angeles.
Joan is a Certified Alcohol and Drug Counselor (CADC II) and a nationally-certified Substance Abuse Professional (SAP). After her early work at Camp Recovery in Scotts Valley, CA, Joan joined the Chemical Dependency Institute in Campbell, CA, where she served as an addiction counselor and as Director of Admissions. Later, Joan joined Good Samaritan Hospital as an addiction counselor and helped patients struggling with addiction there for many years. In addition, she established a private addiction counseling practice in 1994. She is a former Director of the Board of Pathways Society in Santa Clara, CA.
Joan currently serves as an Oral Examination Commissioner for the California Association of Alcoholism and Drug Abuse Counselors (CAADAC), playing a key role in the certification of addiction counselors in California.
Dr. Ken Starr practiced as an Emergency Physician for ten years in Eugene, Oregon, before moving Los Osos, California, where he practices Addiction Medicine, specializing in treating opiate and alcohol dependence.
Ken graduated from the University of Colorado at Boulder with a bachelor’s degree in Molecular, Cellular and Developmental Biology. Ken graduated from the Texas Tech University Health Sciences Center School of Medicine and completed his residency in Emergency Medicine at the TTU Health Sciences Center in El Paso, Texas. He is a member of the California Society of Addiction Medicine.
Senior Director, Lionrock Behavioral Health Clinical Advisory Board
An addictions treatment professional with over twenty years’ experience as a clinician and a supervisor, Chris currently serves as President/CEO of Huther Doyle Memorial Institute, which provides substance abuse treatment in the Rochester, NY area.
Chris currently serves as president of the New York affiliate of the National Association of Alcoholism and Drug Abuse Counselors (NAADAC), a national leader in education and credentialing for the addiction field.
Chris is a Credentialed Alcohol and Substance Abuse Counselor (CASAC), and a Licensed Mental Health Counselor (LMHC). In addition, Chris holds a Department of Transportation-Qualified Substance Abuse Professional (SAP) designation, a Master Addiction Counselor (MAC) Certification through NAADAC, and a Doctorate of a Business Administration (DBA). Throughout his career, Chris has worked with a broad spectrum of client populations, with most of his experience coming in co-occurring treatment.
Roland F. Williams
MA, LAADC, ICADC, NCACII, ACRPS, SAP
Chairman, Lionrock Behavioral Health Advisory Board
Roland is an interventionist, author, trainer, counselor and consultant specializing in addiction-related issues. He is a co-founder and Strategic Advisor of Alta Mira Recovery Programs, located in Sausalito, California, as well as a co-founder and former Clinical Director of Bayside Marin, a recovery center located in San Rafael, California which was later acquired by CRC Health Group.
For 15 years, Roland served Good Samaritan Hospital in San Jose, California, where he was responsible for the psychiatric and chemical dependency programs as Director of Behavioral Health Services. He is nationally certified as a Substance Abuse Professional (SAP), a designation that certifies him to perform substance abuse evaluations and treatment referrals under the auspices of the U.S. Department of Transportation for public safety-related interventions.
Roland sat on the oral examination board of CAADAC, (California Association of Alcohol and Drug Counselors), and is a member of the NAADAC Trainers Academy, providing technical assistance and training nationwide.
He has published three books: Relapse Prevention Counseling for African Americans and Relapse Warning Signs for African Americans (with Terence T. Gorski) as well as the Relapse Prevention Workbook for African Americans. Roland has consulted entertainment companies in their portrayal of addiction, including advising the cable network Biography on the development of an episode on Marvin Gaye for their show Final 24, and advising HBO on development of their special presentation, Addicted.
Roland has taught Addiction Studies at the University of California, California State University, University of Texas, University of Utah, San Jose State University and JFK University. He has conducted training for The Betty Ford Center; Smith and Jones, Amsterdam, The Netherlands; The Lakeview Center, Pensacola, Florida; Florida Intervention Project for Nurses; Physicians Diversion Program; The Other Bar, Attorney Support Program; Ben Franklin Institute, Philadelphia; Acoma Recovery Center, New Mexico; Illinois Alcohol and Drug Counselors Board; and 15 California state correctional programs.
Charity is a Licensed Chemical Dependency Counselor in the state of Texas, and has worked with recovery programs for over 8 years. Her experience includes counseling and case management with incarcerated adult males, adjudicated adolescents and multi family groups. Charity also supervised an intensive residential treatment program for adolescent males who were committed to TJJD.
Charity assisted in research projects regarding group curriculum with Texas Christian University and the Pathways to Self Discovery and Change adolescent program. Prior to working in the field of addiction treatment, Charity worked with emotionally disturbed adolescents in residential settings.
She holds a Master’s degree in Professional Counseling from Liberty University.
Larey Fierman is a Certified Addictions Treatment Counselor (CATC) through the California Association of Alcohol and Drug Educators who brings over ten years experience in addiction counseling to Lionrock.
Larey worked with diverse populations at Rim Family Services, in Sky Forest, CA, as well as serving as a primary counselor at Above It All Treatment Center in Lake Arrowhead, CA. Before becoming an Addiction Counselor, Larey also served as House Manager of a Sober Living Network-member recovery residence.
Dynese Addotta is a Certified Addiction Treatment Counselor and a Registered Addiction Specialist. She has worked with the recovery community for over 15 years. Dynese has advanced training in Motivational Interviewing, Harm Reduction and Crisis Management. In addition to her formal education she also brings over 18 years of personal recovery experience to Lionrock.
Dynese began working with the recovery community in 1997 at Oxnard Recovery Homes in Oxnard, CA before working with New Hope Recovery Systems in Modesto, CA. Prior to joining Lionrock, Dynese was an AOD Counselor with Health Net for 6 years, specializing in counseling, DUI education and PC 1000 & 1210 programs.
She studied Business at California State University, Northridge and holds a Registered Addiction Specialist certification through the Breining Institute R.A.S. # A1007271038.
Nick brings nearly two decades of addiction counseling experience to Lionrock, and holds a Master’s level Registered Addiction Specialist certification, as well as a Doctoral level degree in Addiction Disorders. Nick’s academic work has been published several times in the Journal of Addictive Disorders.
During Nick’s clinical career before Lionrock, he has served as an Addiction Therapist at several California treatment programs, including the Matrix Institute on Addictions, which originated the Matrix Model, recognized by both the National Institute on Drug Abuse (NIDA) and the Substance Abuse and Mental Health Services Administration (SAMHSA).
Nick taught as a Psychology Professor at Chapman University, Brandman University, and Park University. He holds a Bachelor of Science in Botany from the University of California at Davis, a Master of Science in Addiction Psychology from Capella University, and a Doctorate of Addictive Disorders from the Breining Institute.
Alyssa is a Licensed Independent Chemical Dependency Counselor in the state of Ohio, and brings five years of counseling experience to Lionrock. She held counseling positions at treatment centers including The Bridge to Recovery, Sanctuary Psychiatric Centers, and the Daniel Bryant Youth and Family Treatment Center in Santa Barbara, California. She also served in other clinical roles at the Recovery Road Medical Center, Harvard Pilgrim Health Care, and SummaCare.
Alyssa earned a Master’s degree in Marriage and Family Therapy/Counseling from Eastern Nazarene College, and a Bachelor’s degree in Sociology from Curry College.
Cynthia brings over 15 years experience in the behavioral health field to Lionrock. She is a Certified Addiction Counselor (CAC III - Supervisor) and a Licensed Marriage and Family Therapist (LMFT) in California, Colorado, and New York. She has served as a Counselor, Supervisor, and Clinical Director, helping families, youth, and active military, in the US and Europe.
Cynthia holds a Bachelor’s degree from University of California, Irvine, and a Master’s degree in Clinical Psychology from Pepperdine University.
Aida brings more than a decade of addiction counseling experience to Lionrock. She is a Licensed Clinical Alcohol and Drug Counselor (LCADC) in New Jersey, as an Internationally Certified Alcohol & Drug Counselor (ICADC). Aida has served as an addiction counselor at institutions including New Horizon Treatment Services, Gateway Foundation, and the State of New Jersey’s Trenton Psychiatric Hospital. She is bilingual in English and Spanish.
Aida holds a Master’s degree in Mental Health Counseling from Walden University and a Bachelor’s degree in Social Services from Ashford University.
Brice brings over six years of substance use disorder counseling to Lionrock. He holds professional certifications from Idaho (QSUDP), Oregon (CADC II, QMHA), and Washington (CDP). He is certified by the Northwest Indian Alcohol/Drug Counselor Certification Board as a Certified Chemical Dependency Counselor II, and by NAADAC as a National Certified Addictions Counselor, Level I (NCAC I).
Brice holds a Bachelor’s degree in Psychology from the University of Idaho, and is a PhD candidate at the Oregon School of Public Health.
Lisa brings a decade of behavioral health experience to Lionrock. She is a Maryland Licensed Certified Social Worker-Clinical (LCSW-C) and a Washington Licensed Independent Clinical Social Worker (LICSW). Lisa has served in counseling and supervisory positions in a range of settings, including hospitals, behavioral health programs, and correctional institutions.
Lisa holds a Bachelor’s degree in Social Psychology from Park University and a Master’s degree in Social Work from Eastern Washington University.
Melissa brings almost a decade of professional behavioral health experience to Lionrock. She is an Indiana Licensed Clinical Social Worker and a Licensed Clinical Addiction Counselor. Melissa serves Indiana University-Purdue University Indianapolis (IUPUI) as an Adjunct Professor teaching courses in Social Work Policy. She held clinical and supervisory positions in substance use disorder treatment programs at the Franciscan Alliance, a multi-state healthcare organization with 13 hospitals in Illinois, Indiana, and Michigan.
Melissa holds a Bachelor’s degree in English Literature from the University of Evansville and a Master’s degree in Social Work from Indiana University-Purdue University Indianapolis (IUPUI).
Elaine has many years’ experience with addiction through her family. She has been involved with the addiction recovery field for seven years, including positions with the Miramar Recovery Center, Breakaway Health, Coastal Mountain Youth Academy, and Newport Academy. Elaine is the Founder and Executive Director of Project JOSH, an Orange County, CA-based non-profit organization that educates, serves, and provides resources to teens and families affected by addiction.
Elaine is a Certified Alcohol and Drug Counselor, Level II through the California Consortium of Addiction Programs and Professionals.
Lori brings to Lionrock nearly a decade of experience working in behavioral health. She is a Pennsylvania Licensed Professional Counselor, as well as a National Certified Counselor. Lori has served in several organizations as a counselor, including Susquehanna University, Gaudenzia Fountain Springs, and Northwestern Human Services. Early in her career, she served in the U.S. Air Force, achieving the rank of Senior Airman.
Lori holds a Bachelor’s degree in Psychology from Kutztown University of Pennsylvania, and a Master’s degree in Mental Health Counseling from Capella University.
Alana has been involved in the recovery community for nearly a decade. She manages Lionrock’s Base Camp peer-led recovery support program. In addition to her Base Camp work Alana assists Lionrock’s leadership team with program development and administration.
Alana serves as a peer counselor at Adolescent Counseling Services of Palo Alto. In addition, she regularly volunteers at juvenile detention facilities, adolescent psych wards, and recovery homes, working with the residents struggling with chemical dependency.
Alana holds a B.S. in Psychology from Santa Clara University, and is currently pursuing a Master’s degree in Clinical Psychology at San Jose State University.
Michelle brings to Lionrock nearly a decade of experience working in behavioral health. She is a Tennessee Licensed Clinical Social Worker (LCSW). When not working with Lionrock clients, Michelle provides co-occurring mental health and substance abuse services to mothers and infants through Ridgeview Recovery Center’s innovative Mothers and Infants Sober Together (MIST) program. In addition, she supervises the MIST program in three counties in East Tennessee. Before joining the MIST program, Michelle served as a Recovery Specialist and Primary Counselor at Ridgeview and the Brookhaven Retreat.
Michelle holds a Bachelor’s degree in Family Studies from University of Maryland College Park, and a Master’s degree in Social Work from University of Tennessee-Knoxville.
Before joining Lionrock, Bahan served for two years as a Registered Recovery Worker supporting clients at Safe Harbor Treatment Center for Women in Costa Mesa, California, where she provided case management, therapy implementation, and general client support.
She held marketing and sales positions in the residential real estate industry and as a Marketing Manager for the Harvard Club in Boston, Massachusetts.
Bahan holds a B.A. cum laude in Sociology, with a minor in Clinical Psychology, from Merrimack College.
Marcelina brings over five years experience working with people struggling with drugs and alcohol. She served as Admissions Director at La Ventana Treatment Centers, and has worked with Balboa Horizons and Tribe Integrated Recovery. Marcelina is a Registered Addiction Specialist intern through The Breining Institute.
Darlene comes to Lionrock with three years of experience in social services, having served as a Recovery Coach for Arizona Counseling and Treatment Services in Yuma. At ACTS, she provided case and medication management, individual counseling, as well as wellness program placement and employment skills training.
Darlene holds a Bachelor’s degree in Social Work from Northern Arizona University, where she graduated Magna Cum Laude.
Debra brings over 15 years of service to the recovery field to Lionrock. During this time, she has held a range of positions including outreach, case management, recruiting, human resources, and fund raising. Working in organizations including Walden House, Delancey Street, The Haven, and many community organizations, Debra has focused her work on improving communities and finding opportunity for those who need it most.
Debra holds a B.F.A. from The Maryland Institute College of Art, an Associate’s degree in Psychology and Substance Abuse Counseling from East Los Angeles College, and a Master’s degree in Human Services Management from Phoenix University.
Jacque brings her entrepreneurial drive and experience to Lionrock, having founded multiple enterprises providing marketing, administrative, and operational services. In addition to her commercial endeavors, Jacque has volunteered for a range of organizations, including Saddleback Church, the city of Mission Viejo, CA, and the Coachella Music Festival.
Jacque holds an Associate’s degree in Behavioral Sciences from Santa Rosa Junior College.