Our Team
My family has battled drug and alcohol addiction all my life. My sister died in 2010 at age 49 after a lifelong struggle that marred our childhood and broke up our parents’ marriage. She lived with me and my own family during the last years of her life. My oldest daughter is 7 years sober at age 26. My wife and I fought a nearly decade-long battle to help her see a path forward, a battle which included many of every parent’s greatest fears.
I’m a Silicon Valley entrepreneur, and after my sister died, I decided to join the fight against addiction. Together with fellow entrepreneur Iain Crabb and Ashley Loeb, my daughter in recovery, we created Lionrock Recovery.
We reach people who are too scared and ashamed to ask for help, and people whose lives are too complicated or live too far away to get help. We offer great care at an affordable price. I’m proud of the team of talented and caring people who’ve joined us.
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Roland F. Williams, MA, LAADC, ICADC, NCACII, ACRPS, SAP
Chairman, Lionrock Recovery Advisory Board, and Clinical Director
Roland is an interventionist, author, trainer, counselor and consultant specializing in addiction-related issues. He is a co-founder and Strategic Advisor of Alta Mira Recovery Programs, located in Sausalito, California, as well as a co-founder and former Clinical Director of Bayside Marin, a recovery center located in San Rafael, California which was later acquired by CRC Health Group. Roland is currently an Associate Professor at California State University, East Bay, where he teaches courses in addiction treatment.
For 15 years, Roland served Good Samaritan Hospital in San Jose, California, where he was responsible for the psychiatric and chemical dependency programs as Director of Behavioral Health Services. He is nationally certified as a Substance Abuse Professional (SAP), a designation that certifies him to perform substance abuse evaluations and treatment referrals under the auspices of the U.S. Department of Transportation for public safety-related interventions. Roland is one of the first Licensed Advanced Addiction Counselors in the State of California.
Roland sat on the oral examination board of CAADAC, (California Association of Alcohol and Drug Counselors), and was a member of the NAADAC Trainers Academy, providing technical assistance and training nationwide.
He has published three books: Relapse Prevention Counseling for African Americans and Relapse Warning Signs for African Americans (with Terence T. Gorski) as well as the Relapse Prevention Workbook for African Americans. Roland has consulted entertainment companies in their portrayal of addiction, including advising the cable network Biography on the development of an episode on Marvin Gaye for their show Final 24, and advising HBO on development of their special presentation, Addicted.
As President and Founder of VIP Recovery Coaching, Roland has worked all over the world providing individualized treatment to high profile clients, in their own environment. He has worked in Switzerland, Holland, Thailand, Costa Rica, France, and Italy, as well as nationwide in the US. He has taught Addiction Studies at the University of California, California State University, University of Texas, University of Utah, San Jose State University and JFK University. Roland has conducted training for The Betty Ford Center; Smith and Jones, Amsterdam, The Netherlands; The Lakeview Center, Pensacola, Florida; Florida Intervention Project for Nurses; Physicians Diversion Program; The Other Bar, Attorney Support Program; Ben Franklin Institute, Philadelphia; Acoma Recovery Center, New Mexico; Illinois Alcohol and Drug Counselors Board; and 15 California state correctional programs.
Certifications Glossary:
LAADC – Licensed Advanced Addiction Counselor
ICADC – Internationally Certified Addictions Counselor
NCACII – Nationally Certified Addiction Counselor Level 2
ACRPS – Advanced Certified Relapse Prevention Specialist
SAP -Nationally Certified Substance Abuse Professional
Carol Colleran, CAP, ICADC – Senior Director, Lionrock Recovery Advisory Board
Carol Colleran pioneered the development of addiction treatment for older adults, including innovative programs for the aging “Baby Boomer” generation. As clinical director in 1998, she led the development and management of the Center for Older Adult Recovery at Hanley Center, and a decade later, developed new programs for Boomer-specific treatment. She later served Hanley as Executive Vice President of National Affairs and Public Policy.
Carol is the co-author, with Debra Jay, of the definitive guidebook in the field, Aging and Addiction: Helping Older Adults Overcome Alcohol and Medication Dependence, and is frequently invited to present and consult at universities, professional conferences, and government agencies.
Carol has participated in public policy development, education, and special studies at agencies including the United Nations, Columbia University’s Center of Alcohol and Substance Abuse, and the U.S. Substance Abuse and Mental Health Services Administration (SAMHSA). She is currently assisting in the development of Pine Grove Legacy, a new older adult addiction treatment program at Pine Grove Behavioral Health.
Carol is the recipient of numerous awards in the fields of aging and addiction, including the Johnson Institute’s America Honors Recovery Award.
Christopher Taylor, CASAC, LMHC, SAP, MAC
Senior Director, Lionrock Recovery Advisory Board
An addictions treatment professional with over twenty years’ experience as a clinician and a supervisor, Chris currently serves as the Executive Director of the Council on Alcohol and Substance Abuse of Livingston County, Inc., a non-profit agency that provides prevention and outpatient substance abuse treatment in the Rochester, NY area.
Chris currently serves as president of the New York affiliate of the National Association of Alcoholism and Drug Abuse Counselors (NAADAC), a national leader in education and credentialing for the addiction field.
Chris is a Credentialed Alcohol and Substance Abuse Counselor (CASAC), and a Licensed Mental Health Counselor (LMHC). In addition, Chris holds a Department of Transportation-Qualified Substance Abuse Professional (SAP) designation and a Master Addiction Counselor (MAC) Certification through NAADAC. Throughout his career, Chris has worked with a broad spectrum of client populations, with most of his experience coming in co-occurring treatment.
Joan C. Schumacher, CADC II, SAP – Senior Addiction Counselor
Joan is a Certified Alcohol and Drug Counselor (CADC II) and a nationally-certified Substance Abuse Professional (SAP). After her early work at Camp Recovery in Scotts Valley, CA, Joan joined the Chemical Dependency Institute in Campbell, CA, where she served as an addiction counselor and as Director of Admissions. Later, Joan joined Good Samaritan Hospital as an addiction counselor and helped patients struggling with addiction there for many years. In addition, she established a private addiction counseling practice in 1994. She is a former Director of the Board of Pathways Society in Santa Clara, CA.
Joan currently serves as an Oral Examination Commissioner for the California Association of Alcoholism and Drug Abuse Counselors (CAADAC), playing a key role in the certification of addiction counselors in California.
Sherrie L. Rager, PhD, RAS – Senior Addiction Counselor
Sherrie is a Registered Addiction Specialist, master personal and executive coach, and counselor. She has over 10 years experience as a substance abuse facilitator in individual and group therapy and as a life enhancement coach.
Sherrie served for nearly five years as a counselor and Psychological Assistant at the Salvation Army Adult Drug and Alcohol Rehab Center in San Jose, CA. She assisted in the treatment of patients struggling with substance abuse and Axis I and Axis II disorders at the Contra Costa Mental Health Clinic. As an intern, Sherrie counseled victims of domestic violence at Next Door: Solutions to Domestic Violence, San Jose, CA.
Sherrie earned a Bachelor’s degree in Social Work and Sociology from Pacific University in Oregon, and a Master’s degree in Counseling from Saint Mary’s College in California. She holds a Ph.D. in Psychology from California Coast University. Sherrie holds Registered Addiction Specialist (RAS) certification 051081 from the Breining Institute, Sacramento, CA.
Charity Rogers, LCDC – Addiction Counselor
Charity is a Licensed Chemical Dependency Counselor in the state of Texas and has worked with recovery programs for over 8 years. Her experience includes counseling and case management with incarcerated adult males, adjudicated adolescents and multi family groups. Charity also supervised an intensive residential treatment program for adolescent males who were committed to TJJD. She has assisted in research projects regarding group curriculum with Texas Christian University and the Pathways to Self Discovery and Change adolescent program. Prior to working in the field of addictions Charity worked with emotionally disturbed adolescents in residential settings.
She is currently pursuing a Master’s degree in Professional Counseling from Liberty University.
Throughout her years of work she has helped families and individuals gain relief from the hardships addiction can cause. She firmly believes that it takes a lifestyle change in order to overcome the negative side effects of drug abuse. Her goal is to educate you about the specifics of addiction, explore areas of your life where problems may be occurring and encourage you to begin positive activities that will help you find balance in your life.
Larey A. Fierman, CATC – Addiction Counselor
Larey Fierman is a Certified Addictions Treatment Counselor (CATC) through the California Association of Alcohol and Drug Educators (CAADE) who brings over ten years experience in addiction counseling to Lionrock. Larey worked with diverse populations at Rim Family Services, in Sky Forest, CA, as well as serving as a primary counselor at Above It All Treatment Center in Lake Arrowhead, CA. Before becoming an Addiction Counselor, Larey also served as House Manager of a Sober Living Network-member recovery residence.
Rochelle Davis, M-RAS – Addiction Counselor
Shelley is a Master Registered Addiction Specialist who brings over a decade of counseling experience to Lionrock. She provided counseling at the Ford Street Project in Ukiah, and was a Case Manager for Lake County, California’s Alcohol and Other Drug Services (AODS) Agency. Shelley is certified by the State of California and the U.S. Centers for Disease Control to educate and test for STDs, including HIV/AIDS and HCV, and provided counseling at Lake County, CA agencies focused on at-risk communities.
Shelley earned Associate of Arts degrees in Psychology and Substance Abuse Counseling from Mendocino College, and holds Master Registered Addiction Specialist (M-RAS) certification D0706151604 from the Breining Institute, Sacramento, California.
Cindy Levin, PhD – Senior Clinical Psychologist
Before founding Lionrock with Peter and Iain, Cindy spent 15 years becoming an accomplished clinical psychologist with a strong research background. Working largely from a Cognitive Behavioral Therapy (CBT) perspective, Cindy focuses on fostering collaboration as the basis for her therapeutic relationships with clients.
From 2006 through 2009, Cindy served as Program Director for the Foundations of Recovery Program, at the U.S. Dept of Veterans Affairs’ VA Palo Alto Health Care System (VAPAHCS). Affiliated with the Stanford University School of Medicine, VAPAHCS is a teaching hospital with three in-patient facilities and six out-patient facilities across northern California. Foundations of Recovery is a 28-day residential program for patients diagnosed with substance abuse disorders. Cindy’s responsibilities included the daily operation of the program as well as supervising all of its clinical aspects.
In the decade prior to her holding this position, Cindy served in a series of clinical staff roles with progressively more responsibility at VAPAHCS and with other institutions, including as a Staff Psychologist, at Kaiser Permanente’s Chronic Pain Management Program in San Francisco, and as a Therapist for the Florida Board of Corrections and at Bellevue Hospital’s Dual Diagnosis Unit in New York City.
In 2003, Cindy was awarded a Postdoctoral Fellowship by the Department of Psychiatry at the Stanford University School of Medicine and the VA Palo Alto Health Care System. In 2007, the American Psychological Association’s Psychology of Addictive Behaviors periodical published Cindy’s research, Coping Strategies Moderate the relationship between Self-Efficacy and Functioning 1- and 5-Years After Substance Use Disorder Treatment.
Cindy holds PhD and MS degrees in Clinical Psychology from Nova Southeastern University, where she studied with Mark and Linda Sobell. Cindy did Master’s work in clinical psychology at New York University, and holds a BA in Psychology and Biology from Indiana University. She is a member of the American Psychological Association (Division 50, Addictive Behaviors) the Association for the Advancement of Behavior Therapy, and is a licensed Clinical Psychologist, holding California License #PSY20195.
Sonia Singhal, MFT – Licensed Therapist
Sonia Singhal is a California Licensed Marriage & Family Therapist, #MFC47602. She is a graduate of Columbia University, New York, and holds a M.A. in Counseling Psychology. She has several years experience providing individual, family and couples therapy to children, adolescents and adults.
She offers traditional psychotherapy and her theoretical orientation is based upon the Humanistic and Psychodynamic models and the Family Systems approach.
The main focus of the Humanistic approach is to explore one’s own strengths to facilitate personal development and self-directed growth. Psychodynamic theory emphasizes bringing the unconscious into conscious awareness to promote insight and to resolve personal conflict. The Family Systems approach focuses on the interactions and relationships between family members as a catalyst for positive change within the family unit.
Sonia Singhal has worked in private practice and as a Community Mental Health Therapist at Fred Finch Youth Center in Oakland since 2004 providing individual and family therapy to at-risk youth and their families. She has expertise in working with youth who have experienced abuse and trauma, and her specialties include attachment disorders, PTSD, ADHD, child-parent relationship issues, and child behavioral issues. She is a member of California Association of Marriage and Family Therapists (CAMFT) and the East Bay Chapter of CAMFT.
Interested in joining our team? Click here for Employment Opportunities.
Peter K. Loeb, Jr. – Co-Founder, President/CEO
Over Peter’s 28 year career, he has worked in interactive media and technology development, financial services, and energy. Peter’s interest in founding Lionrock Recovery grew out of his long experience as a close family relative of people in recovery.
Working at the leading edge of interactive media development during the advent of multi-media computing and consumer online services, Peter held Vice President and General Manager positions at Electronic Arts (NASDAQ:ERTS) and SEGA, and in product management for book publisher MacMillan’s new media unit. He later served as a Senior Vice President at eBay auction house, AuctionDrop, and as CEO at venture-backed music companies BivWak Digital Music and Tambourine. He was an entrepreneur-in-residence at Benchmark Capital.
In the energy industry, Peter served as a Vice President at leading solar power integrator, Regrid Power. Hired by the founders to create scalable management processes company-wide and to develop strategic alternatives for the company, his efforts contributed to Regrid’s acquisition by Real Goods Solar (NASDAQ:RSOL) in 2008. Peter was also responsible for Regrid’s marketing and residential sales groups, doubling their sales performance during his tenure.
In the financial services industry, Peter’s experience includes service to both U.S. and European based companies, advising and transacting in a range of asset classes. During the 1980′s, Peter held institutional equity sales positions with Shearson Lehman Brothers and Italian investment bank Societa’ Partecipazioni Finanziarie’ in New York and Milan, Italy. More recently, Peter brokered replacement properties in 1031 exchanges for commercial real estate investors, and developed new tenant-in-common transaction structures for real estate investment banks Meridian Realty Investments and Capital Real Estate. He has held FINRA/NASD Series 7, 22, and 63 securities licenses, and a California Real Estate license. Peter served as a Board Director of Blaine County, Idaho’s Sun Valley Economic Development Corporation.
Peter holds an MBA from Harvard Business School and a BA from Brown University.
Iain D. Crabb – Co-Founder, CFO/Administrator
Before founding Lionrock, Iain served as VP, South Bay Operations for Real Goods Solar (NASDAQ: RSOL), overseeing more than 3MW of photovoltaic solar projects and a team of 45 employees. He was also a key executive at Regrid Power, a solar integrator acquired by Real Goods Solar. As Regrid’s Vice President of Finance, he led the finance, accounting and business planning departments, and helped the company grow from $3M to $15M in revenues in less than three years.
During his time in the solar industry Iain also served on the board of directors of the Silicon Valley chapter of the Construction Financial Management Association (CFMA), including serving as its Treasurer, and later as President. Prior to joining Regrid Power, Iain served for 8 years at Cisco Systems, Inc. (NASDAQ: CSCO) in financial management and planning positions in support of Cisco’s manufacturing and engineering divisions.
Iain holds a BA degree in Business Management / Economics with a concentration in accounting from the University of California at Santa Cruz. In May of 2013 Iain will be competing in the Ironman Texas triathlon and in partnership with the Runwell Foundation has a goal of raising $4,000 to help those in need afford addiction treatment. Click here for his sponsorship page.
Ashley W. Loeb – Co-Founder, Community Outreach, Admissions & Clinical Operations Manager
Ashley manages Lionrock’s outreach efforts both online and in person, and serves as the first point of contact for prospective Lionrock clients and their families. She keeps many aspects of Lionrock’s clinical operations on track, and with her co-founders and the clinical team is an integral part of the ongoing development of Lionrock’s leadership position in online addiction treatment.
Ashley also serves the Los Angeles Superior Court as a Court-Appointed Special Advocate (CASA), advocating for abused and neglected children as an adjunct to primary social services. She has previously served as a mentor for the Big Brother/Big Sister organization and Daybreak Alternatives, a home for developmentally-disabled sex offenders, both in Prescott, Arizona, and as a volunteer counselor at the Ashland Home, a sober living program for women, in Laguna Hills, CA.
Ashley holds a BA from UCLA, where she also served the university’s student government as Vice Chairman of the Election Board, and as a lobbyist for UCLA’s Bruin Lobby Corps student issues advocacy group.
Dom Lindars – Senior Technical Advisor, Lionrock Recovery Advisory Board
Dom brings over 20 years’ experience in the technology industry to Lionrock, having held product development, marketing, and executive roles. Mainly focused in SaaS (Software as a Service) and enterprise software, Dom’s experience includes nearly 15 years of development and management experience at Oracle, the world’s leading database company.
In addition to serving at large corporations, Dom was the founder and chief executive of Marketbright, a SaaS B2B marketing company for which Dom raised $5 million of venture funding, and whose customers included corporate giants Motorola, GE Energy, and VMware. Following the sale of Marketbright to ActOn Software, Dom joined Oracle again, where he currently leads the strategy for database cloud technology and runs the development team for Oracle’s Database Cloud Service.
Dom earned a Bachelor of Science in Physics with Electronics from The University of Exeter.
