Our Team: The Clinical and Administrative Staff of Lionrock Recovery

A Message From Peter Loeb, Lionrock Recovery’s President

My family has battled drug and alcohol addiction all my life. My sister died in 2010 at age 49 after a lifelong struggle that marred our childhood and broke up our parents’ marriage. She lived with me and my own family during the last years of her life. My oldest daughter is 8 years sober at age 27. My wife and I fought a decade-long battle to help her see a path forward, a battle which included many of every parent’s greatest fears.

I’m a Silicon Valley entrepreneur, and after my sister died, I decided to join the fight against addiction. Together with fellow entrepreneur Iain Crabb and Ashley Loeb, my daughter in recovery, we created Lionrock Recovery.

We reach people who are too scared and ashamed to ask for help, and people whose lives are too complicated or live too far away to get help. I’m proud of the team of talented and caring people who’ve joined us.


Clinical Team

Roland WilliamsRoland F. Williams, MA, LAADC, ICADC, NCACII, ACRPS, SAP
Chairman, Lionrock Recovery Advisory Board, and Clinical Director

Roland is an interventionist, author, trainer, counselor and consultant specializing in addiction-related issues. He is a co-founder and Strategic Advisor of Alta Mira Recovery Programs, located in Sausalito, California, as well as a co-founder and former Clinical Director of Bayside Marin, a recovery center located in San Rafael, California which was later acquired by CRC Health Group. Roland is currently an Associate Professor at California State University, East Bay, where he teaches courses in addiction treatment.

For 15 years, Roland served Good Samaritan Hospital in San Jose, California, where he was responsible for the psychiatric and chemical dependency programs as Director of Behavioral Health Services. Roland was one of the first Licensed Advanced Addiction Counselors in the State of California, sat on the oral examination board of CAADAC, (California Association of Alcohol and Drug Counselors), and was a member of the NAADAC Trainers Academy, providing technical assistance and training nationwide.


Ken Starr

Ken Starr, MD, FACEP – Medical Director

Dr. Ken Starr practiced as an Emergency Physician for ten years in Eugene, Oregon, before moving Los Osos, California, where he practices Addiction Medicine, specializing in treating opiate and alcohol dependence.

Ken graduated from the University of Colorado at Boulder with a bachelor’s degree in Molecular, Cellular and Developmental Biology. Ken graduated from the Texas Tech University Health Sciences Center School of Medicine and completed his residency in Emergency Medicine at the TTU Health Sciences Center in El Paso, Texas. He is a member of the California Society of Addiction Medicine.


Christopher Taylor

Christopher Taylor, PhD, CASAC, LMHC, SAP, MAC
Senior Director, Clinical Advisory Board & State Counselor Review Board

An addictions treatment professional with over twenty years’ experience as a clinician and a supervisor, Chris currently serves as the Executive Director of the Council on Alcohol and Substance Abuse of Livingston County, Inc., a non-profit agency that provides prevention and outpatient substance abuse treatment in the Rochester, NY area.

Chris currently serves as president of the New York affiliate of the National Association of Alcoholism and Drug Abuse Counselors (NAADAC), a national leader in education and credentialing for the addiction field.

Chris is a Credentialed Alcohol and Substance Abuse Counselor (CASAC), and a Licensed Mental Health Counselor (LMHC). In addition, Chris holds a Department of Transportation-Qualified Substance Abuse Professional (SAP) designation and a Master Addiction Counselor (MAC) Certification through NAADAC. Throughout his career, Chris has worked with a broad spectrum of client populations, with most of his experience coming in co-occurring treatment.


Carol Colleran

Carol Colleran, CAP, ICADC – Senior Director, Lionrock Recovery Advisory Board

Carol Colleran pioneered the development of addiction treatment for older adults, including innovative programs for the aging “Baby Boomer” generation. As clinical director in 1998, she led the development and management of the Center for Older Adult Recovery at Hanley Center, and a decade later, developed new programs for Boomer-specific treatment. She later served Hanley as Executive Vice President of National Affairs and Public Policy.

Carol is the co-author, with Debra Jay, of the definitive guidebook in the field, Aging and Addiction: Helping Older Adults Overcome Alcohol and Medication Dependence, and is frequently invited to present and consult at universities, professional conferences, and government agencies.

Carol has participated in public policy development, education, and special studies at agencies including the United Nations, Columbia University’s Center of Alcohol and Substance Abuse, and the U.S. Substance Abuse and Mental Health Services Administration (SAMHSA). She is currently assisting in the development of Pine Grove Legacy, a new older adult addiction treatment program at Pine Grove Behavioral Health.

Carol is the recipient of numerous awards in the fields of aging and addiction, including the Johnson Institute’s America Honors Recovery Award.


Cindy Levin

Cindy Levin, PhD – Senior Director, Lionrock Recovery Advisory Board

Before founding Lionrock with Peter and Iain, Cindy spent 15 years becoming an accomplished clinical psychologist with a strong research background. From 2006 through 2009, Cindy served as Program Director for the Foundations of Recovery Program, at the U.S. Dept of Veterans Affairs’ VA Palo Alto Health Care System (VAPAHCS). Affiliated with the Stanford University School of Medicine, VAPAHCS is a teaching hospital with three in-patient facilities and six out-patient facilities across northern California. Foundations of Recovery is a 28-day residential program for patients diagnosed with substance abuse disorders. Cindy’s responsibilities included the daily operation of the program as well as supervising all of its clinical aspects.

She previously held positions as a Staff Psychologist, at Kaiser Permanente’s Chronic Pain Management Program in San Francisco, and as a Therapist for the Florida Board of Corrections and at Bellevue Hospital’s Dual Diagnosis Unit in New York City.

Cindy holds PhD and MS degrees in Clinical Psychology from Nova Southeastern University. Cindy did Master’s work in clinical psychology at New York University, and holds a BA in Psychology and Biology from Indiana University. She is a member of the American Psychological Association (Division 50, Addictive Behaviors) the Association for the Advancement of Behavior Therapy, and is a licensed Clinical Psychologist, holding California License #PSY20195.


Joan Schumacher

Joan C. Schumacher, CADC II, SAP – Senior Addiction Counselor

Joan is a Certified Alcohol and Drug Counselor (CADC II) and a nationally-certified Substance Abuse Professional (SAP). After her early work at Camp Recovery in Scotts Valley, CA, Joan joined the Chemical Dependency Institute in Campbell, CA, where she served as an addiction counselor and as Director of Admissions. Later, Joan joined Good Samaritan Hospital as an addiction counselor and helped patients struggling with addiction there for many years. In addition, she established a private addiction counseling practice in 1994. She is a former Director of the Board of Pathways Society in Santa Clara, CA.

Joan currently serves as an Oral Examination Commissioner for the California Association of Alcoholism and Drug Abuse Counselors (CAADAC), playing a key role in the certification of addiction counselors in California.


Sherrie Rager

Sherrie L. Rager, PhD, M-RAS, CATC, CCDS – Senior Addiction Counselor

Sherrie is a Master Registered Addiction Specialist, master personal and executive coach, and counselor. She is also a Certified Co-occurring Disorder Specialist (CCDS). She has over 10 years experience as a substance abuse facilitator in individual and group therapy and as a life enhancement coach.

Sherrie served for nearly five years as a counselor and Psychological Assistant at the Salvation Army Adult Drug and Alcohol Rehab Center in San Jose, CA. She assisted in the treatment of patients struggling with substance abuse and Axis I and Axis II disorders at the Contra Costa Mental Health Clinic. As an intern, Sherrie counseled victims of domestic violence at Next Door: Solutions to Domestic Violence, San Jose, CA.

Sherrie earned a Bachelor’s degree in Social Work and Sociology from Pacific University in Oregon, and a Master’s degree in Counseling from Saint Mary’s College in California. She holds a Ph.D. in Psychology from California Coast University. Sherrie holds Master Registered Addiction Specialist (RAS) certification 051081 from the Breining Institute, Sacramento, CA.


Charity Rogers

Charity Rogers, LCDC – Addiction Counselor

Charity is a Licensed Chemical Dependency Counselor in the state of Texas, and has worked with recovery programs for over 8 years. Her experience includes counseling and case management with incarcerated adult males, adjudicated adolescents and multi family groups. Charity also supervised an intensive residential treatment program for adolescent males who were committed to TJJD.

Charity assisted in research projects regarding group curriculum with Texas Christian University and the Pathways to Self Discovery and Change adolescent program. Prior to working in the field of addiction treatment, Charity worked with emotionally disturbed adolescents in residential settings.

She is currently pursuing a Master’s degree in Professional Counseling from Liberty University.


Larey Fierman

Larey A. Fierman, CATC – Addiction Counselor

Larey Fierman is a Certified Addictions Treatment Counselor (CATC) through the California Association of Alcohol and Drug Educators who brings over ten years experience in addiction counseling to Lionrock.

Larey worked with diverse populations at Rim Family Services, in Sky Forest, CA, as well as serving as a primary counselor at Above It All Treatment Center in Lake Arrowhead, CA. Before becoming an Addiction Counselor, Larey also served as House Manager of a Sober Living Network-member recovery residence.


Dynese Addotta, RAS

Dynese Addotta, CATC, RAS – Addiction Counselor

Dynese Addotta is a Certified Addiction Treatment Counselor and a Registered Addiction Specialist. She has worked with the recovery community for over 15 years. Dynese has advanced training in Motivational Interviewing, Harm Reduction and Crisis Management. In addition to her formal education she also brings over 18 years of personal recovery experience to Lionrock.

Dynese began working with the recovery community in 1997 at Oxnard Recovery Homes in Oxnard, CA before working with New Hope Recovery Systems in Modesto, CA. Prior to joining Lionrock, Dynese was an AOD Counselor with Health Net for 6 years, specializing in counseling, DUI education and PC 1000 & 1210 programs.

She studied Business at California State University, Northridge and holds a Registered Addiction Specialist certification through the Breining Institute R.A.S. # A1007271038.


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Lisa Fernandez, BA, CATC, M-RAS – Admissions Counselor & Base Camp Counselor

Lisa is a Certified Addiction Treatment Counselor and a Master’s Level Registered Addiction Specialist. She comes to Lionrock with 11 years experience in the recovery field.

Lisa did her first training work at a residential treatment center for women and children in Oxnard, CA. After earning a bachelor’s degree in Human Development, she worked as a program coordinator for a non-profit agency that provides emergency shelter and housing for chronically homeless clients struggling with co-occurring mental illness, chemical dependency, and HIV/AIDS. Lisa later worked as a Substance Abuse Counselor at a program offering Medication-Assisted Therapy for opioid dependency.


Alana VanZanten Admissions Counselor

Alana VanZanten – Admissions Counselor

Alana has been involved in the recovery community for over 3 years. She is currently an undergraduate at Santa Clara University, pursuing a degree in Psychology. Alana plans to extend her expertise with a medical degree with specialty in adolescent addiction psychiatry.

She regularly volunteers at juvenile detention facilities, adolescent psych wards, and recovery homes, working with the residents struggling with chemical dependency. She finds working with this population to be incredibly fulfilling, and the people she meets constantly inspire her.

She hopes to make the admissions process as stress-free as possible for clients and families.



Executive Team

Peter Loeb

Peter K. Loeb, Jr. – Co-Founder, President/CEO

Over Peter’s more than 30 year career, he has worked in interactive media and technology development, financial services, and energy. Peter’s interest in founding Lionrock Recovery grew out of his long experience as a close family relative of people in recovery.

Peter held Vice President and General Manager positions at Electronic Arts (NASDAQ:ERTS) and SEGA, and in product management for book publisher MacMillan’s new media unit. He later served as a Senior Vice President at eBay auction house, AuctionDrop, and as CEO at venture-backed music companies BivWak Digital Music and Tambourine. He was an entrepreneur-in-residence at Benchmark Capital.

In the energy industry, Peter served as a Vice President at solar power integrator, Regrid Power, where he led marketing and sales for residential systems, and assisted the founders in developing strategic alternatives which ultimately led to Regrid’s acquisition by Real Goods Solar (NASDAQ:RSOL) in 2008.

In the financial services industry, Peter’s experience includes service to both U.S. and European-based companies, advising and transacting in a range of asset classes. During the 1980′s, Peter held institutional equity sales positions with Shearson Lehman Brothers and Italian investment bank Societa’ Partecipazioni Finanziarie’ in New York and Milan, Italy. More recently, Peter brokered replacement properties in 1031 exchanges for commercial real estate investors, and developed new tenant-in-common transaction structures for real estate investment banks Meridian Realty Investments and Capital Real Estate.

Peter holds an MBA from Harvard Business School and a BA from Brown University.


Iain Crabb

Iain D. Crabb – Co-Founder, Chief Operating Officer

Before founding Lionrock, Iain served as VP, South Bay Operations for Real Goods Solar (NASDAQ: RSOL), overseeing more than 3MW of photovoltaic solar projects and a team of 45 employees. He was also a key executive at Regrid Power, a solar integrator acquired by Real Goods Solar. As Regrid’s Vice President of Finance, he led the finance, accounting and business planning departments, and helped the company grow from $3M to $15M in revenues in less than three years.

During his time in the solar industry Iain also served on the board of directors of the Silicon Valley chapter of the Construction Financial Management Association (CFMA), including serving as its Treasurer, and later as President. Prior to joining Regrid Power, Iain served for 8 years at Cisco Systems, Inc. (NASDAQ: CSCO) in financial management and planning positions in support of Cisco’s manufacturing and engineering divisions.

Iain holds a BA degree in Business Management / Economics with a concentration in accounting from the University of California at Santa Cruz.


Ashley Loeb

Ashley W. Loeb, CRPS, CAIi – Co-Founder, Director of Client Services

Ashley manages Lionrock’s outreach efforts both online and in person, and serves as the first point of contact for prospective Lionrock clients and their families. She keeps many aspects of Lionrock’s clinical operations on track, and with her co-founders and the clinical team is an integral part of the ongoing development of Lionrock’s leadership position in online addiction treatment.

Ashley also serves the Los Angeles Superior Court as a Court-Appointed Special Advocate (CASA), advocating for abused and neglected children as an adjunct to primary social services. She has previously served as a mentor for the Big Brother/Big Sister organization and Daybreak Alternatives, a home for developmentally-disabled sex offenders, both in Prescott, Arizona, and as a volunteer counselor at the Ashland Home, a sober living program for women, in Laguna Hills, CA.

Ashley holds a BA from UCLA, where she also served the university’s student government as Vice Chairman of the Election Board, and as a lobbyist for UCLA’s Bruin Lobby Corps student issues advocacy group.


Paula Ewanich

Paula Ewanich, CPCC – Vice President, Team Development

Paula focuses on finding and managing talented and caring professionals for Lionrock. She brings more than 15 years’ experience serving as a Human Resource Vice President at high growth, global technology companies, including Genesis Microchip, ST Microelectronics, NetLogic, Broadcom, and Imperva.

Most recently, she achieved designation as a Certified Professional Co-Active Coach, and founded The Coaching Fellowship. Through its network of coaches, The Coaching Fellowship provides affordable coaching for professional women for whom coaching would otherwise be out of reach.

Paula holds a BS in Business Administration from San Jose State University.